About Frisco Web Agency

At Frisco Web Agency, we transform blue-collar businesses with high-ROI websites and strategic solutions.

Team

Meet The Frisco Web Agency Team

Get to know the experts guiding your journey.

Christopher Potter
Founder and Strategist
Kimber Potter
Operations and Administrative
Rocky Diana
Design and Development
Alex Martin
Chief Revenue Officer
Our Values

We base our Decisions, Goals, and execution on principles

Every decision, interaction, and deliverable is guided by the values that shape who we are and how we serve. These aren't just ideals — they’re standards we live by.

We Build for the Kingdom

Christ is our cornerstone. We work with purpose, integrity, and eternal impact in mind — not just profit.

(Kingdom business, integrity, honor, Christ-centered impact)
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We Own the Mission

Everyone leads their role. We take initiative, empower each other, and steward time, money, and trust like they’re our own

(Ownership, responsibility, empowerment, profit-first, stewardship)

We Communicate Often

We don’t hide, delay, or sugarcoat. We speak the truth in love, lean into hard conversations, and collaborate with honor and clarity.

(Transparency, hard conversations, collaboration, radical candor, feedback)

We Move with Purpose

We plan before moving — then execute fast, focused, and without distractions. Simple systems. Strategic choices. Smart constraints.

(Planning first, fast execution, simplicity, Parkinson’s Law)

We Multiply What Matters

We choose high-leverage work over busywork. We teach freely, say no to distractions, and focus on the 20% that drives 80% of results.

(High-leverage, do less, Pareto Principle, teaching, saying no)

We Build What Lasts

This is a legacy business. We prioritize long-term relationships with our clients, repeatable excellence, and solutions that grow with our clients

(Legacy thinking, long-term relationships, excellence)

Don't know where to start?

Book a strategy session.

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