What is blogging? Blogging is just writing content about an event, situation, topic, etc. As a business owner, you’ll blog about a topic that will position you as an authority in your field. For example: If you own a fitness business, then you should blog about fitness. Therefore your brand is positioned as the authority in that industry. Your blog should demonstrate empathy and authority. In your blog, you need to relate to your audience and show them that you are the authority in your industry by informing them in your blog. Here are some reasons you should be blogging:
Search engines love long-form content and blogs are perfect for this. In your blogs, you can strategically use keywords to make sure that your site ranks for those keywords. Before you start blogging, Google your primary keywords and view the top 10 results on the search engine results page. View those blogs and see how many words they shoot for, you should shoot for this number too. Make sure that the blogs are unique and interesting because the longer the visitor is on that website the higher Google will rank it.
Nowadays, if your business isn’t producing massive amounts of amazing content, you will lose. Blogging is an easy way to generate valuable content for your business. Not only that, as Gary Vaynerchuk describes it, your blog can be used as a piece of Pillar Content. This Pillar Content can be broken down into smaller pieces across your other platforms to streamline your content creation processes. You can learn more about this by downloading Gary’s content strategy HERE.
Blogging is also a great way to build a community of your business. When we create a blog for our clients, we also provide a discussion thread. Here, your community can input their thoughts about your blog and you can reply to them having a discussion or answering questions. This is very valuable because everyone reading and discussing your blog is a most likely potential customer.
If you are providing valuable content in your blog that helps people with their problems, they will be more than happy to provide you with their name and email. If you don’t already know, building an email list can really be a money-printing machine. . . and it’s legal! Provide good useful information for your audience, collect their information, and build your email database.
Now that we know why you need a blog, I want to go over exactly how you can create one and how to create articles for your blog. These things I am going to recommend can be done by you or your developer. Here it is, step-by-step:
Make sure to optimize the look and feel of your blog. There are over 600 million blogs in the world and a great way for your blog to stand out is with great design, readability, and responsiveness.
Customize your blog to make it look unique and not like a copy and paste template.
Make sure the actual articles that you create are high quality and easy to read for your audience (I’ll go over this more in the next section: Writing Articles).
MAKE SURE YOUR BLOG IS RESPONSIVE ACROSS ALL DEVICES. This simply means that it is easy to consume and looks good on Desktop, Laptop, Tablet, and Mobile Phones. Be careful with templates because many templates are not mobile responsive.
Make it easy for your visitors to come back. In your blog, there should be multiple CTAs for your visitors to like, comment, share, and subscribe to your blog. If you don’t have this, you are missing out on a huge opportunity. Get with your developer or watch YouTube find out how to get this done on your site builder. You need to be collecting these emails.
Think before you write! Make sure that when you write a blog, it’s for a specific purpose. If you write something later in the article that doesn’t pertain to that purpose, get it out. Only valuable and purposeful content needs to be written in your blog. Answer these three questions before writing your blog:
Devise a structure for your articles. It’s a good idea to pre-define the structure of your articles so that whenever you are writing, you have parameters to guide your writing. This also keeps all the articles in your blog relatively similar to each other; making it easier to consume. An example of this would be:
Here are some other tips you should follow when writing articles to create the best experience for your readers:
Having a blog is helpful for content generation and SEO, therefore growing your business and generating more revenue. If you neglect this, your business will lose money. If you follow through and create a blog, your business will have:
Get started on this ASAP. You now have all the steps to getting a blog and writing articles. If you want to save yourself time and effort, contact us and my team will set you up with a beautiful blog for you along with other services to help your business convert your website visitors into paying customers. Click the “Get Started” button, or go to pickasite.com/get-started.