Full Website Guide

WHY YOUR BUSINESS NEEDS A WEBSITE

Without a website, regardless of what industry your business is in, you’ll miss out on a massive impact on your business’s success. There are a lot of businesses that still don’t realize the majority of their customers will try to visit their website BEFORE making a purchase with them.

Having a strong online presence for your business, particularly a website, can be a make-or-break asset for generating sales. You heard me right, if you don’t have a website, you are losing revenue. The quality of your website also impacts results, but before you worry about that, I can’t stress enough the importance of making sure you have a website for your business.

Here at PickaSite, we’ve helped numerous companies of varying sizes fulfill their business goals with by creating them a goal optimized website. If done right a website can accomplish goals like increasing revenue, generating leads, increasing brand awareness, clarifying information, and much more. Some businesses are hesitant to get online because of reasons such as worrying about price or thinking their business doesn’t need a website. Well here are some reasons why your business NEEDS a website:

Credibility

If you don’t have a website, potential customers will question the legitimacy of your business. Having one for your business is an instant boost in credibility. Most likely, there are several businesses offering a similar product or service to yours and sometimes they have the superior product or service. Well, one way you can stand out is by having a website that looks good and communicates quality information about your products and services to your consumers.

Brand

Having a website is a great way to showcase your brand to your prospective customers. This is very important because by clearly establishing who you are, what you represent, what you stand for, and why you stand for it; you increase the chances of your ideal customers buying from you. Branding will set you apart from your competitors and without a website, it’s challenging to do this because people can’t easily find quality and reliable information about your business.

Leads

One of the most important reasons for a website is to generate leads for your business. Once you have a website, you can start an ad campaign to generate hundreds or even thousands of leads with some kind of compelling offer on your website. Nurture those leads and they will turn into loyal customers.

Organic Traffic

We’ll get into this more when we dive deep into SEO but for now a quick overview of the impact of organic traffic on your business. Once you're online and have a Search engine Optimized website, you can work towards showing up in search engines like Google, Bing, or YahooSearch. This means that when people are searching for a product or service, there is a chance your business website will show up in the results. This allows you to drastically increase your customer base.

Digital Marketing

If you plan on leveraging digital marketing, which if you are reading this far you better be, you’ll likely want to drive traffic to a website or landing page to accomplish your marketing goals. You can even leverage historic traffic that has been going to your website so you can target the most qualified leads and have the best ROI for your ad spending! Before you utilize digital marketing strategies, you need a website.

How to get your website

Now that we know why your business needs a website, I want to go over some ways for you to get a website for your business. There are three strategies you can follow: either doing it yourself, hiring a freelancer, or hiring an agency to do it for you. I’ll break down the pros and cons of all three along with strategies on how to go about doing it yourself, hiring a freelancer, or hiring an agency.

Do It Yourself

PROS:

  • You’ll save money (in theory). There are thousands of free templates available on all website builders and you won't have to pay thousands of dollars for a website from a professional website designer & developer. A lot of these website builders you can get started even hosting for free
  • You can make it happen on your own time (potential con if you are busy, as a business owner, you probably are!). But this a pro if you have the time and resources to be able to do it yourself.
  • You’ll know what you're getting. Instead of potentially hiring an amateur who claims to be an expert.
  • You know your business better than anyone else, so you can leverage this when building your website.

CONS:

  • Free templates are all the same and are used all the time. The problem with this is there will be no personality for your customers to connect with. Your website will just be just like hundreds of thousands on the web.
  • Your time could be better used elsewhere. As a business owner, you have more important things to do than to be building your website. Even though these website builders may seem quick and easy, it may take you weeks or even months to get what you want.
  • If you're building your website and you’re not an SEO expert, you’ll most likely spend more money having an SEO expert fix your website after you’ve built it than if you just hired a professional to build it for you. SEO is one of the most important aspects of having a website. Do not neglect this, you’ll spend a lot of time and money regretting it.
  • Most DIY website builders don’t come with support, you could very well spend more money hiring someone for maintenance and bug fixes than if you just had your website built right the first time.
  • DIY site builders tend to have inaccurate site analytics. Because analytics drive your digital marketing strategy, you’ll need them to be as accurate as possible.

Hiring a Freelance Designer or Agency

CONS for Freelance Designers:

  • Freelancers can be a long-term investment and you might need to maintain the relationship for a long time. Therefore, if you don’t choose your freelancer wisely, you might realize you hired an incompetent one when it is too late and you’ve already used a lot of money on them. Watch out for freelancers who ask to carry out projects at a low cost because they tend to deliver sub-par work leading to a waste of time and money.
  • They could cost you a lot of money. This is a con in the sense that it could be a big investment, but usually, if the cost is high it’s because it’s a great service. Usually the higher the investment, the less risk or higher return on investment for you. Keep this in mind when deciding who to hire for your website. If you are paying very little for your website, it’s likely because they aren’t a good choice. You could end up paying more in the long run in fixes if you take the cheap route here.
  • Making your website too fancy. A lot of freelancers will load your website with too many “cool effects” that will slow your website down. Even if your website looks stunning and is interactive, if you have slow load times; you’ll lose money and leads.
  • They could be hard to manage. If you are hiring a freelance designer, make sure their process is collaborative, or else you’ll be in the dark most of the time.
  • Freelance designers have fewer resources since they are self-employed and could be a high risk for your business. Make sure that your needs align with what the freelance designer can handle.

CONS for Agencies:

  • Agencies will usually charge a premium for their services so be prepared for a large investment. Again, like the freelance con, this is a con in the sense that it could be a big investment, but again, this is because it should be a great service. Remember, the higher the investment, the less risk or higher ROI for the investor. Keep this in mind when looking for an agency.
  • When you are working with an agency, you’re working with a team. This means you are usually paying for a project manager, designer, and a developer at the least. If your project timeline increases, you could rise well beyond your budget for this project if you aren’t careful. Make sure that the strategy you agree on in the beginning is something you can commit to. If you do this, it will be good.
  • Time is usually not on your side. Some agencies take months to complete projects. Even though this is for a good reason (preparation and research), this could interfere with your business’s deadlines and goals.

PROS for Agencies and Freelancers:

  • Saving a lot of time. If you outsource your website design, you’ll end up saving yourself months. This is the main deciding factor for many businesses because they just don’t have the time to do it themselves.
  • They could save you a lot of money. Even with a potentially large initial investment, you’ll most likely save thousands, tens of thousands, or hundreds of thousands in the long run. This is because fixing an amateur's mistakes takes a lot of time, effort, and knowledge. You’ll end up paying more for fixes than the initial investment if you choose a cheap developer. Save your money and invest in a quality freelancer or an agency.
  • Your website will be unique and showcase your brand’s personality to your website visitors. This also shows professionalism, even the best free templates tend to read like canned products to customers. A unique website is something people are drawn to.
  • DIY site builders tend to have inaccurate site analytics, so with a custom site, you can easily have your developers connect google analytics or Facebook Pixel for you to monitor your traffic and actions taken on your site. This is important to leveraging marketing strategies for your business.
  • When you have a professional building your site, you’ll most likely keep a long-term relationship. This is good because now you’ll always have an expert in your corner ready to help you whenever you need it. Many freelancers and agencies provide maintenance plans for your business to benefit from or they’ll provide a Content Management System for you to easily update your site without code.
  • Working with a freelancer or agency, your website options are limitless (depending on who you hire of course). You can have an eCommerce, membership, landing page, simple or a complex website, anything. All you need to do is find the right agency or freelancer for you.

How to Do It Yourself

I recommend watching a tutorial on how to sign up for these platforms, but it’s straightforward if you choose not to. Just go to their website, sign up, choose a template, and start customizing your website! Here are some platforms to choose from:

Wix or Squarespace

  • These are the simplest of website-building platforms. They are also two of the most popular and cheapest. There are free hosting plans and free templates for these platforms.

Shopify

  • Shopify is a great solution for DIY eCommerce websites. This is the most popular eCommerce DIY platform out there. There are free hosting plans and free templates for this platform, although Shopify will take 2.9% + 30 cents per payment and your payment provider fees. You’re looking to lose about 6% total.

Webflow

  • If you know a little to a lot of HTML, CSS, & JAVA; I highly recommend using Webflow to build your website. Here at PickaSite, we create custom websites using Webflow. This allows us to have a quick turnaround time, limitless creativity, and amazing websites for our clients at a fraction of the cost of other agencies.

How to hire a freelancer or Agency

Choose what’s right for you. Use the pros and cons listed earlier to decide which one fit’s your business’s goals. Usually, it comes down to price, timeline, and results. The price is usually cheaper for freelancers than agencies, the timeline is usually shorter for freelancers than agencies, and the results can vary although Agencies usually have the upper hand here just because of resources.

Do your research and qualify who you may hire. To do this, ask yourself these questions when considering who to hire:

  • Are they in my budget?
  • Could there be any unsuspecting fees?
  • Do they have social proof that their services work (previous clients)?
  • Do they fit with my company’s goals?
  • Can they finish my project in my desired timeframe?
  • What all is included in their service?
  • Who will you be communicating with during the project?

Once you have a freelancer or agency that fits your criteria, you’ll most likely have to fill out a contact form on their website for them to contact you. Once they do, make sure to ask them any unanswered questions and concerns to see if they are the right fit for your business.

Conclusion

Having a website for your business is crucial for growing your business and fulfilling your business goals. If you neglect this, your business will lose money. If you follow through and get a website, your business will have:

  • Strong Credibility
  • A place to showcase your brand’s uniqueness
  • A place to generate more leads
  • Organic traffic through SEO
  • You’ll save your business time, money, efficiency and improve customer service
  • Opens up the potential for future digital marketing strategies

Get started on this ASAP. If you want to build your site yourself, start today. If you want to save yourself time and effort, contact us and my team will do it for you along with other services to help your business convert your website visitors into paying customers with business strategy, web design, and copywriting. Click HERE to get started on your project.