Why You Need a Facebook Page
Facebook pages let you provide information such as products and services, hours, location, reviews, and to amass followers for your business (which can be a super valuable asset for turning leads into customers). Having a page rather than an account makes your business more official, more professional, and more in line with today's social media marketing strategies.
There are 2.5 BILLION USERS on Facebook. That’s almost a third of all the humans on earth. 1.66 billion of those users log into Facebook daily. If your business is not on Facebook right now, you are missing out on a huge opportunity for your business. A Facebook Page is hands-down one of the best ways to gain access to this massive number of potential customers around the world.
Even if you are only a local business, Facebook is a great platform to reach your audience and build a loyal fanbase for your business. Without a Facebook page, you won't be able to leverage Facebook ads for your business, a highly underpriced marketing strategy for most if not all businesses to use. Some other benefits include building an email list, lowering your marketing expenses, utilizing their ad targeting system, and building brand loyalty.
How To Set Up A Facebook Page
Now that we know why you need a Facebook Page, I want to go over exactly how to set up your Facebook Page. It’s best if this is done on Desktop, but you can also do this on mobile, the layout will just be different. Here are the step-by-step instructions.
- Go to facebook.com/pages/create and sign up. On the left panel, you will need to fill out your business’s information.
- For your page name, use your public business’s name.
- For category, type a word or two that describes your business. You can choose up to 3 options for your business category.
- Next, fill in your Facebook Page description. Once you are done, click Create Page.
- Upload a profile picture for your business. This can be a logo or an image of you, the owner. If you have a recognizable brand, go with the logo. If you are a public figure, then use your face! The image size should be 1:1 aspect ratio.
- Upload a good cover image for your business. You can get a designer to create this for you, or you can do it yourself. (ps. The cover image should be 820x315px; with the main content in the center of it or it will be cut off on mobile.)
- Click Save once you’ve finished. If you don’t have the images ready, you can always do this later.
Edit Page Info
- There are a couple of ways to do this, but this is the way I like to do it. On the left panel, click Edit Page Info.
- Once you do this, you’ll be able to edit your page’s general info, categories, contact, website, location, and more. Make sure to fill out all the information you can here. The more information you fill out, the better for your audience.
Prepare Your Facebook Page
- Create An Action Button. Facebook’s built-in CTA makes it easy to give the customer exactly what they are looking for, how to work with you. Right under the cover image on your Facebook Page, click Add Button, then choose the button you want for your business. This will vary depending on your business.
- Create your first post. Before you start inviting people to like your page, create some valuable content that would be useful to the people visiting your page. Do this by clicking create a post at the top of your page. Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around.
- Invite an audience! This part is easy, start by inviting your existing Facebook friends to your page. To do so, just click the three dots at the top of your Facebook page and click Invite Friends. If you have other platforms with an audience, create a post on that platform to bring them to your Facebook page!
Optimize Your Facebook Page
- Add a pinned post to your page. This post should be a lead generation post or some kind of offer to captivate your visitors. Once you create your post, click the three dots on the top right of the post and then click Pin to Top of Page. Once you’ve pinned the post, it will appear at the top of your page as a PINNED POST. To visitors, it’ll just be the first item under posts.
- Choose a template with the tabs that best suits your business. On the left panel, click settings then click Templates and Tabs. You can change your current template at the top and once you choose the template you want, you can also edit the available tabs in that template.
- You need to like other pages while interacting as your business page. After all, Facebook is a social networking platform. A good strategy for this is to connect with other pages that are relevant to your business (not your competitors!). To follow their business, navigate to their Facebook page, click the three dots, click Like as Your Page, then click Submit. The page owner will receive a notification and may check out your page or give you alike in return.
- Review your settings next. You may not have to change your settings but it’s a good idea to review them and make sure they are optimized for your business. You can do this by clicking on the settings tab in the left panel.
- As you are managing your Facebook page, make sure to review your Insights consistently. This will give you information about how your page is performing. There is also some audience data such as demographics and engagement for you to study. The key feature of insights is to see how many people have clicked on your CTA button, website, phone number, and location. The data is also divided into gender, age, city, country, and device.
Lastly, be active. The worst thing you can do is to not be active on your Facebook page. You have to put in the work to see the results. Putting in the work on a Facebook page will pay off. It may take time, but think about when you reach the point where your customers are posting content for you. You just created a self-powered machine. Get to that point before you quit.
There are more advanced things you can do to optimize your Facebook page and marketing assets with Facebook such as advanced messenger configuration, Facebook Pixel, Facebook Ads, etc. but that’s for another time. Now you have all the steps on how to create and optimize your Facebook page.