4 Most Effective Marketing Strategies of 2021

With 2021 coming to an end, we can see what marketing strategies were most effective for increasing the awareness and sales of a business. In this article, we’ve boiled these strategies down to the 4 Most Effective Marketing Strategies of 2021 so that you can utilize them for your business growth and prosperity. If you choose one or a combination of these strategies for your business’s marketing efforts, you will steer clear of confusion, wasting time, and wasting money. Choosing one or a combination of these strategies will result in clarity and an easy process to execute for your marketing team. These 4 strategies are:

  1. Email Marketing
  2. Social Media Marketing
  3. Search Engine Marketing
  4. Referral Marketing

Email Marketing

Email marketing is still the most reliable and effective marketing strategy for most businesses today. While it has not always been the king of the hill, eventually it always takes the hill while the others fall. While other platforms have a chance of dying out, email will be here for the long run. If you are not currently using email marketing for your business, you’re probably losing out on tens, hundreds, or even thousands of potential customers. If you choose to only do email marketing for your business, it will grow and prosper greatly. This is because you’ll have access to relevant leads’ personal inboxes where you can create sales and nurture email campaigns and send them out. Email marketing will dramatically increase the sales and awareness of your brand. If you want to get started with email marketing, I recommend you follow these 4 steps:

  1. Start collecting emails
  2. Create a nurture campaign
  3. Create a sales campaign

You can read more on email marketing with our article How To Get Start Email Marketing and our article How To Grow Your Email List, for an exact strategy on how to start getting subscribers.

Social Media Marketing

Social Media Marketing (SMM) is one of the most used strategies for personal brands and small businesses because of the massive number of people you can instantly reach, the high popularity of this strategy, and the relatively low cost of it (free if you choose to). Social media marketing is using platforms such as Instagram, Facebook, Twitter, Snapchat, LinkedIn, YouTube, etc. as a way to increase awareness and loyalty to your brand. I’ve just started reading (and I’m about halfway through) Marty Neumeier’s book- The Brand Flip and I agree with his explanation that customers are now shaping companies’ products instead of companies doing it themselves. SMM is great for nourishing your community and connecting with their beliefs and values. For more insight on this concept, you can buy Marty Neumeier’s book- The Brand Flip on Amazon, I highly recommend this. If you want to get started with SMM, I recommend you create content on social platforms of your choosing with one of these 3 things in mind:

  1. Informing
  2. Inspiring
  3. Educating

Make sure that the quality of your content is on par with today’s expectations though, you can read our article on 5 Qualities Of Quality Content to learn more about creating content.

Search Engine Marketing

Search Engine Marketing (SEM) is a valuable long-term strategy that every business should work towards in some way. I think SEM is best described with this quote:

“Look at a stonecutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred-and-first blow, it will split in two, and I know it was not the last blow that did it, but all that had gone before.”

The goal of SEM is to be found on search engines like Google, Bing, YahooSearch, etc. for keywords or phrases that you want to rank for in search engines. This may not happen for months and months but when it does, the flood gates will open and a raging river of customers will flow to your website. Did you know that nearly 33% of clicks in a search engine go to the first ranking page. . . which is a HUGE asset for any business. The first five listings on google get over 75% of all clicks for the searched word, term, or phrase. If you can rank high in search engines for your terms, you’ll beat your competition every time. You can read more about how to make your website optimized for this by reading our article SEO Optimization. If you want to get started with SEM, I recommend you take these 4 steps:

  1. Decide on 5 keywords, phrases, or terms you want your business to rank for in search engines
  2. Have your developer create a blog on your website
  3. Create articles every week. that are relevant to your products & services with your keywords included in each article.
  4. Increase your site traffic by promoting your website on social media, word of mouth, and other avenues.

Doing these 4 things long-term will help you get a quick and easy headstart on your SEM.

Referral Marketing

Referral marketing is the highest converting marketing strategy you can use because it creates immediate trust in potential customers’ minds with your business. The problem is that without a highly incentivized referral program and a massive amount of customers it’s hard to make this a reliable primary effort for your marketing. We recommend creating a great referral program and using it as a secondary marketing strategy paired with another strategy. With that being said, don’t skip out on referrals completely. Referrals are extremely valuable and should not be overlooked. If you have a great referral program in place, your customers will help you expand your empire for you. This should be what every company strives for in my opinion.

Conclusion

Now you will no longer be confused as to what strategy you should follow for your marketing. Pick one of these four strategies or a combination of them to start increasing your brand’s awareness and ultimately get more sales for your business. Get Started with us and we’ll create you a website that’s optimized for Search Engine Marketing and has an email marketing strategy in place.